![]() The first - and most likely - is that plastic had simply become cheaper. The metal lunch box craze lasted until the mid-1980s, when plastic (and for a short time, vinyl) took over. Kids would beg for a new lunch box every year to keep up with the newest characters, even if their old lunch box (So long, Ariel!) was perfectly usable. The new trend was also a great example of planned obsolescence, Woodall adds. His favorite? The Green Hornet lunch box, because he used to listen to the radio show back in the 1940s.Ĭool Hunting Video: The World's Largest Lunchbox Museum from Cool Hunting on Vimeo. Woodall has more than 2,000 items on display. "It was a great marketing tool because were taking that TV show to school with them, and then when they got home they had them captured back on TV," he says.Īnd yes, you read that right: There is a lunch box museum, right near the Chattahoochee River. He's the founder and curator of the Lunch Box Museum in Columbus, Ga. "The Partridge Family, the Addams Family, the Six Million Dollar Man, the Bionic Woman - everything that was on television ended up on a lunch box," says Allen Woodall. It was a major "Ah-ha!" moment, and a wave of other manufacturers jumped on board to capitalize on new TV shows and movies. The company sold 600,000 units the first year. They lacquered lunch boxes with striking red paint and added a picture of TV and radio cowboy Hopalong Cassidy on the front. So executives at Aladdin hit on an idea that would harness the newfound popularity of television. Hopalong Cassidy was a popular TV, radio and comic series. This steel lunch box, made by Aladdin Industries in 1950, was the first to bear a licensed image, and helped Aladdin launch a new product line that would last for decades. You might as well call it the Year of the Lunch Box, thanks in large part to a genius move by a Nashville-based manufacturer, Aladdin Industries. Students who carried their lunch often did so in a re-purposed pail or tin of some kind. ![]() Still, there wasn't much of a market for lunch containers - yet. And the National School Lunch Act in 1946 made cafeterias much more common. Small schools consolidated into larger ones, meaning more students were farther from home. Since they rarely carried a meal, the few metal lunch pails on the market were mainly for tradesmen and factory workers.Īfter World War II, a bunch of changes reshaped schools - and lunches. You’re sure to find what you are looking for with Surfstitch.īrowse our full collection of Rip Curl clothing and surf accessories today.This tin-plated steel lunch box was manufactured by the Ohio Art Company in the 1920s.Ĭourtesy of the National Museum of American HistoryĬity kids, on the other hand, went home for lunch and came back. Not only that, but we stock clothing including tees, pants, jumpers, jackets and much more. We stock products made for both men and women, including surf accessories, and wetsuits. They are still making surfwear, equipment and apparel of high quality, all in the search for that perfect wave.Īt Surfstitch, our range of Rip Curl products is extensive. Regarding themselves as the ultimate surfing company, Rip Curl’s focus hasn’t changed much since then. Eventually, their operation expanded into wetsuits and then into surfwear and accessories of all descriptions. Originally started by two mates in Torquay who wanted to shape surfboards to sell to their local community, Rip Curl quickly gained local attention. Shop the full range online today!Īn absolute mainstay in the Australian surfwear scene, Rip Curl has an international presence and a keen commitment to, as they call it, “the search” for the perfect wave. Discover SurfStitch’s range of Rip Curl products, ranging from clothing, shoes, accessories and surfwear.
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